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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Focus group ： ウィキペディア英語版 Focus group A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members. ==History== The first focus groups were created at the Bureau of Applied Social Research in the USA by associate director sociologist Robert K. Merton prior to 1976. The term itself was coined by psychologist and marketing expert Ernest Dichter before his death in 1991. Focus groups have a long history and were used during the Second World War to examine the effectiveness of propaganda. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Focus group」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.